Performance
Every platform in the same numbers.
Meta, TikTok and Google each use their own words. In the portal, ROAS, CPC, CPM, CTR and CPA sit side by side per platform, and added up on one card.
ROAS · Meta · 30 days
0.0×
€ 12,927 revenue · € 6,269 spend
CPC € 0.70CTR 1.22 %CPA € 29.16
Per platform
Sample numbers over the last 30 days, calculated the way the portal does it. After linking, your numbers appear here.
| Platform | Spend | Revenue | ROAS | CPC | CTR | CPA |
|---|---|---|---|---|---|---|
| Meta | € 6269 | € 12927 | 2.1× | € 0.70 | 1.22 % | € 29.16 |
 TikTok | € 4399 | € 6180 | 1.4× | € 0.67 | 0.78 % | € 36.96 |
 Google | € 5089 | € 18139 | 3.6× | € 0.80 | 2.98 % | € 20.69 |
| Total | € 15,757 | € 37,246 | 2.4× | € 0.72 | 1.22 % | € 27.17 |
One language for five metrics
Return on ad spend, cost per click, per thousand impressions, click-through rate and cost per conversion. The same definition on every platform, so you can actually compare them.
Seven, thirty or ninety days
Every period with the difference against the period before. Click a platform and you see only that platform; click again and you see everything again.
Honest about the source
Until you link your account you see sample numbers, and it says so. After linking, the same tiles show your numbers. We never pretend a sample is real.
